<normal>present the different levels of headings? Less important headings should be smaller than main headings.
<normal>What sort of image do I want to convey?
<normal>The image your document conveys, e.g. fun or serious, formal or casual, could make the difference between whether people read it or not.
<normal>Take a look at page design in books and magazines to see how the above factors have influenced the design of the different pages.
<normal>Considering practical issues
<normal>When designing a document, there are certain practical issues you should consider. Some of these are suggested below:
<normal>Is there a limit to the number of pages in my document?
<normal>The density of text on the page will affect the number of pages in a document. Density of text is in turn influenced by point size, leading, column width, the number of illustrations and the amount of white space on each page.
<normal>What kind of information will the
<normal>document contain?
<normal>Will there be a lot of reference material, tables and diagrams? How will you produce any tables and diagrams that you require?
<normal>Does this document have to conform to a company style?
<normal>Will it be filed with other company literature and have to fit into a standard-sized folder?
